Overview

鏡文學平台上有海量的創作小說與劇本，有固定的檔期為作品推廣、作家專訪，每季也有搭配行銷檔期推出相應的主題企劃。我主要的工作業務就是負責製作宣傳橫幅，根據編輯提供小說的類型情境，加上PM所提出的文案與風格建議，製作出能代表作品、作者或主題的視覺。

Mirrorficiton has an abundance of stories and scripts. Therefore, there would be several types of banners needed to make, including promotion for stories, authors' interviews, and campaigns for every season.
My job was to design banners based on the category and context provided by the editors, also the copywriting and style suggestion proposed by project managers. With these backgrounds, I would look for references and define colors and layouts to create visuals that could represent the works, authors, or themes.

Promotion for Stories

Author's Interview

Campaigns

Typography

Overview

共乘台灣是台灣目前最大的FB共乘社群，媒合了駕駛與有乘車需求的成員，共同分攤交通費用以及外部成本。創辦人希望能增加社團成員對社團的認同，與乘客、駕駛之間的信任度，營造友善的共乘環境，讓共乘的體驗更好。因此希望朝信任、旅行、社交等方向來設計車貼。

Carpool Taiwan Club is the largest carpool community in Taiwan by far. It creates a platform for drivers and ride-hailing members. They can share transportation expenses and accompany with each other during the trip. The founder hopes to develop a better recognition of the community, building a sense of trust between drivers and passengers, and making the carpool experience better. Therefore, my partner and I created the typography and made the stickers in the meaning of traffic, trust, and friendly.

Concept Development

Typography

圓形、圓潤的線條能給人安全、溫柔的感覺，也能幫助視覺引導。因此這樣的概念設計字體，融入交通、汽車、笑臉等共乘相關元素增加視覺的趣味感，讓看到字體的人也能感受「共乘台灣」是個友善、親切、值得信任的社群。

Stickers

在討論與修改車貼的過程中，增加顏色與手勢等圖像，代表駕駛與乘客向彼此展露善意、互助交流，呼應彼此信任與友善的概念。